Friday, July 3, 2009
San Francisco Street Sighting - 1959 Mercury Monterey Cruiser
The 1959 Mercury Monterey was powered by a 312 cubic inch "Y-block" V8 and wore a huge sculpted body with quite a bit of ornamentation. Sales were slipping in the late '50s due to the sheer amount of model bloat these cars suffered as they grew. There's a reason why this model is designated "Cruiser". That's probably all it can do. Mercury sales picked up in 1960, but not because of the full-size models. The new compact Comet was a much-needed new car to revitalize the range.
This Monterey is, as previously mentioned, unrestored. It's rough around the edges with some surface rust, but it's all complete and all original and looks really good considering it probably hasn't seen a paint shop since 1959. It wears all its original trim and desirable 1960s black plates. Kudos to the brave collector who gives these old cars a home and keeps them driving, and allows the public to enjoy their lines every day as a reminder of how things once were.