When you're the little guy, you have to stand out or you disappear. By "disappear", either you end up blending in or you fail in your endeavor completely. Such is the case among independent car manufacturers and even the mainstream ones. The Chevy-Ford rivalry is well-known for decades as each takes turns trying to outdo the other with styling, interior or powertrain changes depending on how much money is available for the updates at any given time. GM and Ford usually have a lot of cash at their disposal for developing new cars, though. A small company like Kaiser-Frazer was on a shoestring budget and relied heavily on proven technology and a highly skilled styling team.
