I've always kind of thought that blatant rebadge jobs were a bit silly, when a vehicle is sold under two different names in the same market with only minor differences between them. It works great if you're the manufacturer and your two models have simple bolt-on pieces to differentiate them; it's a cheap way to create a luxury variant. That's the formula Ford used for the Ford Granada and Mercury Monarch. The Lincoln Versailles was the ultimate form of the Granada, and had some of its own unique sheet metal. But the Monarch was a Granada with a slightly different front clip, slightly different taillights and a Mercury hood ornament and badging. Inside, the Monarch came with special parts like a center console taken from the Versailles, and ... um... Mercury badges. There was a fancier Grand Monarch Ghia from 1975-76, but I assume it didn't sell well enough to continue production beyond that. Engines and transmissions were the same as the Granada, two straight sixes and two V8s.
