The story of Packard is a long one, but unfortunately it doesn't have a happy ending. The name Packard conjures up images of graceful 1930s luxury cars with tall, distinctive grilles and long hoods. The company itself was a pioneer of automobile design, with their first cars rolling off the line in 1899. The earliest models were true horseless carriages, some resembling the Olds Curved Dash Runabout. As time progressed, Packard became one of the recognized names in luxury, and persisted as a high-end marque even through the Depression. In the mid-thirties, though, Packard saw the need to diversify and offer less expensive "aspirational" cars to attract more buyers. These cars were something of a catch-22; they kept the doors open longer, but they also cheapened Packard's brand image.
