1948 was a hugely important year for Ford. It was the first year of all-new trucks after World War II. The new F-series trucks were much more modern looking than the pre-war designs they replaced. Because trucks were so important, and Chevrolet had introduced its Advance Design series of trucks in 1947, Ford rushed its new trucks to market a year before its all-new line of cars. Where Chevy's trucks came with inline-six-cylinder engines, Ford offered a flathead V8 boasting up to 100 horsepower. It could be argued that Chevy had the styling edge, though. Ford trucks from this era were a bit on the homely side.
