Imagine you're a General Motors marketing executive circa 1970. You're planning a new model for the Pontiac division, one that will be a full size car even more luxurious than the top-line Bonneville. Naming a car after a large dry lakebed worked great, but it didn't sound especially luxurious. "Ville" is a good start, it's French and that sounds fancy. And if something is fancy it's "grand", so someone came up with the name Grand Ville. I suppose it translates to "large town", which makes sense given the amount of real estate this car takes up.
The Pontiac Grand Ville was sold from 1971 to 1975 and had a longer wheelbase and unique design differences that set it apart from its corporate siblings and lesser stablemates. Early Grand Villes came standard with a big honking 455 V8 under that long hood.