Corporate internal competition is a funny thing. When GM wanted a piece of the burgeoning personal luxury sport coupe market in the early 1960s, they brought out the Oldsmobile Starfire to compete with the likes of the Ford Thunderbird and other sporty, two-door luxury cars. But there was a problem. See, GM's once-orderly brand hierarchy had dissolved in the interest of being all things to all people. Now they had half a dozen divisions all competing, in many cases, for the same market segment. When this Olds Starfire rolled off the assembly line in 1963, it was competing with the new '63 Pontiac Grand Prix, Buick Wildcat and sexy new Riviera. Even the higher-spec Chevy Impalas (particularly the SS) and similar Olds Dynamic 88s probably stole sales from the Starfire.
