Monday, March 29, 2010
Daly City Street Sighting - 1951 Mercury Sport Sedan
1951 wasn't a very adventurous year for Mercury's stylists. The cars were warmed-over designs based on the revolutionary new-for-1949 Mercurys. Sedans had rear suicide doors, possibly to make up for the small size of the door for ease of entry. By 1951, the design language was getting a bit stale. The newest component was the taillights, which would look similar to this until 1956. It's been said that the 1949 Mercury looked like a hot rod from the factory. That, of course, never stopped thousands of owners from cutting a few inches out of the top and painting flames all over. The mods done to this one are fairly generic as lead sleds go.
What really gets me though, are the scallop things on the sides of the hood. They don't appear to serve any purpose and aren't particularly attractive. I'm ambivalent on the whole car. It means something to someone, though, and as long as it makes that person happy, that's what the custom car hobby is all about, right?