Tuesday, November 15, 2011

San Francisco Street Sighting - 1977 Ford Granada

There once was a time when Ford could get away with comparing their cars to a Mercedes-Benz based on the kind of looks and interior noise level you could get for a budget price. In fact, that's exactly how Ford advertised the Granada in the United States. You got a car that, if you squinted just right or were sufficiently intoxicated, you might be able to compare to a contemporary Mercedes. It had an upright rectangular grille with a hood ornament, and you could get it with various luxury features found on a Mercedes. It was advertised as having a ride and level of quietness on par with a Mercedes as well. Of course, those tests were conducted using the six-cylinder model instead of the available (and probably louder) V8. And if the Ford wasn't enough to convince buyers that it was a Benz-fighter, the Granada was also offered in fancier Mercury Monarch and Lincoln Versailles variants.

This is a 1977 Granada sedan. I wouldn't call it the most cherry example of the breed, but it's what I had in my archives. This car was almost always parked in the same general area down by the CalTrain station in S.F.'s South of Market (SoMa) neighborhood where I had a charcoal drawing class once a week. So, I photographed it on multiple occasions and now here it is. It was always in need of a wash and while the door was pretty banged up, the rest of the body was fairly straight and it never got worse while I saw it. I never took a close look at the interior, which looks to be maroon cloth which I imagine is in similar condition to the body. I'm not sure what the deal is with the odd orange rim around the rear window or the sickly green color the windows turn in certain light. An older tint job gone bad, maybe?
Over two million Granadas were built in a seven-year span, so there are probably a fair number like this one out there still. These cars don't seem to have a strong collector following yet, and prices are still generally low. I bet it wouldn't be too terribly difficult or expensive to get a new back passenger door from a wrecking yard.

1 comment:

  1. Had no idea the Granada name was used in the States, yours looks like it has red taillight clusters inherited from our late sixties Ford Cortina Mk II :-)